A series of three digits would identify the truck’s capacity: 150 for half-ton, 250 for three-quarters of a ton, and 350 for one ton. This was when pickups became more and more popular as daily drivers, not just as work vehicles (the Ford F-150 and Chevrolet C/K had already been duking it out).ĭodge RAM trucks used either the “D” for two-wheel-drive models or “W” for those with four-wheel-drive. The ram’s head logo symbolized Dodge’s new offering and is still used today to represent the standalone RAM brand.
On top of an all-new design, the RAM name got added to the mix. Dodge RAM Trucks: First Generation | Used RAM TrucksĪs the 1980s debuted, Chrysler head Lee Iacocca felt the need to reinvigorate the Dodge truck line.
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